Art NFT : First Web3 customer for Baccana Monaco

After months of studying and learning about Web3 and the world of Blockchain and NFTs (Non Fungible Tokens), Baccana Digital Consulting has finally taken the plunge to offer a support service in the creation of NFT from Monaco for a globalized community.

Remember that an NFT can be bought, resold, passed on, collected. Most commonly, the most widely cryptocurrency used in NFTs is Ethereum.

The service is intended to be didactic and complete with:

  • NFT Strategy and Consulting : It is indeed essential to plan your marketing and communication strategy upstream and to adapt NFTs according to their use and the community they will reach.
  • Visual creation & Development : The artists we work with are used to managing large-scale projects. Your NFT will be deployed on personalized smart contracts, created by us and adapted to each project. We can also manage existing works and digitize them in the most suitable format.
  • Promotion & Launch : We are able to reach the communities targeted by the NFT (art, fashion, education, foundations, real estate, travel). Additionally, we seek to educate the public so that our clients can reach a wider audience.



Interesting impact NFT campaigns for brands

As we have brought to the attention of our readers over the past few months, many brands have already taken advantage of NFTs to rejuvenate, support and even completely renew their marketing and brand strategies. To cite just a few examples, the sale of NFT coupled with physical products (Nike), charitable operations (Foundations), contests (Louis Vuitton), gifts, customer rewards, community involvement, image benefits, all of which sure with substantial press coverage.

The fallout spreads out into the adjacent Metaverses. Remember that the Metaverses are virtual and parallel worlds in which many brands open showrooms, organize commercial events (such as a Fashion Week organized by Tommy Hilfiger), cultural or charitable events, in a largely gamified environment for the most part.

Does developing an NFT strategy make sense for your brand ?

This is where our advisory and strategy services come in. We cover with you the following points to assess your Web3 maturity:

  • Boost and rejuvenate your brand : Are you looking to strengthen ties with your customers, business partners, and employees?  Are you in the process of creating new relationships with your brand and your company ? Are you already targeting a young clientele ? How ?
  • New customers and new income : Going for the crypto sphere (young Generation Z and Millennials, with significant purchasing power and a strong community spirit) means developing new income by winning over new customers. Are you thinking about it ?
  • A matter of increased visibility : The Web3, the Metaverse and NFTs are topics that make the buzz. But have you considered attracting the attention of the media, your community and your possible prospects on the various social networks on this subject?
  • Become a company or a brand that puts innovation forward : Taking your first steps in the lands of Web3 and NFTs means injecting a dynamic of innovation into the ranks of your internal teams, whether in the Product, Communication or Marketing departments. To take this step is to broaden the horizon of your teams.



We launch our first NFT client in the art trade

Between all the Web3, NFT and Metaverse subjects that we have in the making in Monaco and elsewhere, we helped our client Denis Ribas to make his NFT debut. Denis is an internationally renowned painter, who was also looking to explore new modern ways to make his art better known.

With him, we have defined an evolving strategy for creating NFTs by collections that will enhance his Opensea profile over time.

This painter who paints only outdoors with brushes and oil paint, has embarked on the digitization of some of his works in order to invest a sphere that is distant to him and yet so close when you take into account his energy and his openness to the world.

We are really honored that he is the first to dabble in blockchain from our offices in Monaco. To discover his first NFTs from his nascent collection on Opensea, we invite you to follow this link : Denis Ribas’ Colection on Opensea

Baccana supports you in your NFT projects, a foreplay of the metaverse

Baccana Digital Consulting initiated, in early 2021, research and learning on NFT projects and NFT sales that took us to Dubai, Paris, Florence with many speakers and artists from South Korea, Poland, from Estonia or the USA, in fields as diverse as gambling, art, fashion or real estate.

Thanks to these collaborations and our expertise in these verticals in Web1 then Web2 for more than 20 years, our team can guide you at every stage of your Web3 project:

  • Strategic advice based on your brand or product issue
  • Digitization in the format of your products or selection, management of artists and creations for your NFTs
  • Minting NFTs in the appropriate Blockchain
  • Marketing and communication strategy for your NFT operation
  • Finally, through our public and private interventions in the Principality and abroad, we proceed to popularize the world of NFTs and blockchain while participating in the education of your community in NFTs.

Ready to play ? Contact-us.

2nd UHNWI summit at the Monaco Yacht Club

On June the 27th 2022, took place the 2nd ANNUAL UHNWI INSIGHT SUMMIT addressing the topic of “The 21st Century Uber Luxury Client – Insights from practice and research.

The summit was organized by the Cluster Yachting Monaco and the International University of Monaco, in partnership with Monaco Capital of Advanced Yachting, in the realm of the Monaco Yachting Club, and an important crowd related to the yachting industry showed up on this lovely day in the warmth and eternal glamour of the Riviera.

After an introduction by Gregory Benassi of the Cluster Yachting Monaco, followed by Jean Philippe Muller General Director of the IUM, Dr Annalisa Tarquini-Poli and Dr Phil Klaus took the stage in master class act to define “What matters most to the Ultra High Net Worth Incomes and why traditional marketing won’t work anymore“. Did you know that by 2025, 45% of the world’s wealthiest people should be younger than 45 years old ? Well, Dr Tarquini-Poli and Dr Klaus showcased some amazing data and facts that Baccana Digital Consulting sipped like there were no tomorrow.

This class act was followed by another high time with Chiara Mascarucci, Co-founder of Blind Experiences, and Tom Marchant, Owner and Co-Founder of Black Tomato, two bright professionals of the Luxury Travel Industry that shared their knowledge in “How to engage wealthy clients.”

The finale came with a round table moderated by Charlotte Hogarth-Jones of Boat International, who animated the talk regarding “Challenges and opportunities for managing UHNWI customer experience, insights from the frontline.” The speakers, Alexander Staarjes, from Pernod Ricard, Winston Chesterfield, Founder of Barton Luxury and Wealth, and Raphael Sauleau, CEO Fraser Yachts, shared their insights and rich experiences regarding customer experience. The award of the best case study goes to Mr Sauleau with the set up of a mock up pirate attack of a chartered luxury yacht by another superyacht in the Caribbeans. It was right after the Covid, and the families aboard each yacht were related and had not seen each other in more than a year … memories for life.

The summit was a success. We just had to talk to some of the attendees during the lunch break to understand that every invitee learnt something that day and came out with a different perception of the UHNWI market and how to engage it. This summit also gave our company food for thought, and we shall make sure to attend the 3rd Summit in 2023, always in Monaco, World Capital of the Luxury Yachting Industry.

Isabel and Alexandra from Baccana Digital Consulting take on IUM!

Today The International University of Monaco welcomed Isabel, project manager, and Alexandra, marketing manager at Baccana Digital Consulting, for a presentation about the company, its story and its know-how. Isabel had the chance to go back to IUM, where she had studied and graduated three years ago with a Bachelor’s Degree in Communication and Event Management

“3 years prior I had just graduated from the IUM with a Bachelor’s Degree in Communication and Entertainment Management, now I’m back in the classroom promoting the company I work for in front of all the students that are sitting exactly where I was, and it is truly an amazingly humbling feeling”.


The presentation allowed the IUM students to get valuable insights about the company and what our work involves within the Principality, in Europe and world wide.

“We are a digital consulting firm based in Monaco that specializes in aiding our clients along their digital transformation, whether it be creating a state of the art digital marketplace, developing or improving an e-commerce platform, or even increasing sales and prospects with online marketing. Our clients range from all sorts of different industries such as the luxury industry, the yachting industry, the motorcycle industry, cross border e-commerce’s with Asia, fashion industry, food industry and in many other trades considering going digital but lacking the competences.”

We would like to thank the International University of Monaco and its students for hosting The Baccana Group,  and we hope that this meetup allowed the students to be even more motivated in regards to the possibilities of their future careers… maybe at Baccana Digital Consulting, who knows !

Chris Clavel interviewed by the MEB on Riviera Radio

Justin Highman on Riviera Radio:

This week, the Monaco Economic Board is very happy to introduce you to Chris Clavel, CEO and Founder of Baccana Digital Consulting. One could have thought that your line of business was heavily impacted by the pandemic. However, I believe this is not the case and you have managed to grow. Could you please tell us Chris, a little more about your entity and your sector activity.

Chris Clavel of Baccana Digital Consulting :

Baccana Digital Consulting was established in Monaco in 2014, and our directors have been involved in the Web industry since 1996 in San Francisco.

Our strong experience in the Digital industry enables Baccana to assist our clients in their Digital Transformation efforts. Our services range from creating state of the art Marketplaces, develop or improve an ecommerce platform, and even increase sales and prospects with Online Marketing.

We are headquartered in Monaco with offices in the US, Eastern Europe and Asia, and we serve clients globally.

We have been growing at a steady pace for 7 years with an acceleration in the past two years. The Pandemics drove many customers our way to get digital.

And the Blue Fund, introduced by the Extended Monaco for Entreprises, was another accelerator. We had a few customers in Monaco but the majority of our clients were abroad. Thanks to the Blue Fund, we started some astonishing long term collaborations with amazing companies in Monaco.

My Monaco Economic Board membership has been, by far, my best investment ever.


Justin Highman :

And Chris I believe that you want to share an update with us today ?

Chris Clavel :

Yes, big news, Baccana is now also a shareholder in some platforms we are developing.

We now partner with the Motorcycling and Yachting industries with stunning marketplaces, as well as with a Cross border ecommerce platform between Europe and Asia.

I have also something to confess Justin. My Monaco Economic Board membership has been, by far, my best investment ever.

I have taken part to about 15 MEB delegations so far, and the outcome has always been very positive.

So, I take this kind opportunity given me by Riviera Radio to thank the MEB for their ever professional and friendly support, and I look forward to taking part in other business delegations starting with Dubai Soon.


Monaco Economic Board 2020 first gathering

The Monaco Economic Board hosted more than 400 of its members to celebrate 2020 at the One Monte Carlo venue on January the 20th 2020.

At this occasion, Guillaume Rose, the MEB CEO, unveiled the roadmap for 2020. A year full of business trips, meetings and tradeshows whether in the Principality or abroad.

Highlights of 2020 will be the SPIEF in Saint Pertersburg in Russia, the Universal Expo in Dubai or a delegation trip to Tokyo among other goodies.

Other destinations include Novossibirsk in Siberia, Hungary, Paris, London, Singapore, Australia, Italy, Switzerland and Belgium.

Baccana Consulting wishes to take part in 3 destinations at least in 2020 thanks to the Monaco Economic Board.

CIIE 2019 in Shanghai China

In November 2019, the Baccana Group, with the MonacObor company, was present in China at the Shanghai 2019 China International Import Expo.

“181 countries and regions represented, more than 3800 foreign companies exhibited, almost a million visitors… and Monaco was there.”

Indeed, with the help of Her Excellency Mme Catherine Fautrier Ambassador of Monaco in China, and the Monaco Economic Board, Monaco made it tho the greatest trade show on Earth. With a 130 sq meters booth at the colours of the Principality showcasing 8 different Monaco based companies.

The Baccana Group introduced MonacObor and its cross border ecommerce platform set to be launched in Spring 2020 to the Chinese public.

The Monaco booth encountered a great success and MonacObor is already aiming at participating to the CIIE 2020 !