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Due to Monaco’s governmental initiative to boost the digital economy and encourage local companies to improve their digital presence, Baccana stands out by offering a dual solution as an official partner of both the Monaco Blue Fund and Monaco Cloud. Unlike other digital agencies in Monaco that provide either financial support or technology services, Baccana delivers both under one roof—making us twice as resourceful.

Why choose Baccana Group:

1. Dual expertise in financial and cloud solutions: We combine Blue Fund financial backing with Monaco Cloud’s infrastructure expertise for seamless digital transformation projects.
2. Proven case studies with measurable results: Baccana has successfully delivered significant improvements in cloud migration, SEO optimization, and cybersecurity/data protection for Monaco-based businesses.
3. Competitive differentiation: Baccana uniquely combines both funding and technology, a level of service that many local competitors do not offer.

Proven digital transformation projects that showcase the dual advantage

Cybersecurity and cloud migration for an architecture firm

We helped a leading architecture firm in Monaco migrate its IT infrastructure to Monaco Cloud while reinforcing its cybersecurity. With Blue Fund financial support, Baccana secured the firm’s data and facilitated a seamless cloud migration.
Read the full case study on this project here.

SEO optimization and website redesign for a window specialist

For a Monaco-based window specialist, Baccana increased online traffic by 30% through a complete SEO overhaul and website redesign. Supported by The Monaco Blue Fund, the business was able to revamp its digital presence and improve its search engine rankings.
Learn more about this success story.

Protection of sensitive medical data for a medical center

Baccana assisted a neuro-oncology center in Monaco by securing its sensitive medical data using Monaco Cloud infrastructure and Blue Fund support. We ensured the center complied with Monaco’s strict data protection regulations, safeguarding patient information.
Read the case study on how we protected sensitive health data.

Why Baccana stands out among digital agencies in Monaco

While Extended Monaco (EME) provides general information about the Blue Fund and some digital agencies assist in securing financial backing, few have an official partnership with Monaco Cloud. This partnership allows Baccana to offer a unique two-fold advantage—financial expertise and cutting-edge cloud technology.

With Baccana, the digital transformation journey becomes simpler, faster, and more secure. Businesses no longer need to manage multiple service providers for their digital projects. Whether you’re looking to strengthen cybersecurity, migrate to Monaco Cloud, or protect sensitive data, Baccana offers a comprehensive, end-to-end solution that differentiates us from other digital agencies in Monaco.

Contact us today to discover how we can help you leverage this dual partnership with The Blue Fund and Monaco Cloud for your business’s digital success.

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The Rollout of Google AI Overviews in Europe in a nutsheel, as it happened

As OpenAI and ChatGPT took the world over by storm at the end of 2022 with its mind-blowing new generative Artificial Intelligence concept, Google was for once the late one on the market.

To avoid being left in the dust, Google deployed all of its mighty power to catch up as quickly as possible, going so far as pillaging its other subsidiaries for the best developers to bring a timely response, which came only 6 months later.

Google’s first mentions of AI Overviews trace back to May 2023 as part of its Search Generative Experience (SGE), aiming to enhance search results with AI-generated summaries, and initial testing limited to the USA for logged-in users throught their beta program.

Once ready to roll out, the feature was rebranded as Google introduced AI Overviews in the USA in May 2024, aiming to enhance search experiences by providing concise, AI-generated summaries directly within search results. Following positive user feedback, the feature expanded to over 100 countries in October 2024, yet there were still no clear sign of it in major the E.U. until it was spotted in Beta mode around early March 2025 in Germany, Italy and Switzerland!

German SEO Specialist Olaf Kopp was amongst the very first to report AI Overviews deployment in Beta Mode in the EU.

Soon enough, AI Overviews were made available in many major EU Countries: Austria (German & English), Belgium (English), Germany (German & English), Ireland (English), Italy (Italian & English), Poland (Polish & English), Portugal (Portuguese & English), Spain (Spanish & English), and Switzerland (French, German, Italian, & English).

AI Overviews impact on SEO is real

As expected, the introduction of Google’s AI Overviews in European countries such as Germany, Italy, and Switzerland has rattled the SEO industry, and is significantly impacting SEO strategies. These AI-generated summaries, appearing at the top of search results, have indeed most altered user behavior and website visibility – whether postively or negatively – in the following ways :

• Reduced Click-Through Rates (CTR): the presence of AI Overviews has lead to a substantial decline in organic CTRs. For instance, when AI Overviews are displayed, the CTR for top-ranking pages can drop by approximately 70%, from 2.94% to 0.84%!
• Shift in User Engagement: AI Overviews primarily appear for informational queries, satisfying user intent directly on the search page, and therfore significantly reducing the need for users to click through to individual websites, impacting traffic, even more so for content-rich sites and / or websites relying on optimized content to drive traffic and leads.
• Increased Traffic from AI Citations: Websites cited within AI Overviews may experience a slight increase in CTR, from 0.74% to 1.02%. However, the overall traffic remains lower compared to traditional search result placements.

In fact, data from a Brigthedge report on AI search trends a few months ago was already showing that AI Overviews are overtaking long tail key phrases, and longer queries (especially when they are formulated as a question) by up to 100%, promoting focused, contextual content over simple links to websites.

To grasp how AI Overviews have altered traffic, we can look at how click-through rates (CTR) have been impacted for traditional organic listings when AI Overviews are present:

• 34.5% decrease in CTR for position 1 results when AI Overviews are displayed.

• 15.49% decrease in CTR across 700,000 keywords.

• 33.04% decrease in CTR when AI Overviews appear alongside featured snippets.

Search results for “digital agency monaco” in AI-enhanced (yet not visible) Google Search.

See what happens when you search for broader terms, including a specific location, such as as “best SEO in Monaco”. AI Overviews are kicking in, and the AI makes no mistery that the question is somewhat unclear, offering to help out with finding the “right” answer.

AI Overviews Search Results for “Best SEO in Monaco” on Google Search.

Now, let’s just add a tiny twist, and ask Google “who is best SEO in Monaco”. With this simple change, the AI understands we are actually looking for SEO as in “someone doing SEO”. AI Overviews can now answer the question more directly.

AI Overviews Search Results for “Best SEO in Monaco” on Google Search.

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The Monaco Economic Board Members had the “once in a year” opportunity to listen to Ludovic Subran, Chief Economist at Allianz Insurance, for an evening around the topic :Will the war of capital take place?

The conference room showed no vacancy, Mr Jean Castellini, Minister of Finance and Economy in Monaco, and Mr Balthazar Seydoux, President of the Finance and National Economy Commission from the National Council of Monaco, were present, and after a smart introduction by Mr Michel Dotta, President of the Monaco Economic Board, the floor was wide open for Ludovic Subran. The lights dimmed and the startling economics’ facts started to flash across the room.

Many hot topics were discussed. The geopolitics currents between Europe, the USA, China and Russia. The Dollar vs Euro. The Ukraine – Russia crisis and its consequences. The unknown long term effects of the pandemic in our economy. The energy crisis. World inflation … and many more nail biting analysis.

How long for the economic sanctions on Russia to disappear ? At least 10 years according to Ludovic Subran.

Will the Euro vs Dollar crash continue ? It will come back to $1.10 to a Euro in 2023 but will remain very low till then said Mr Subran.

Is the Stock Exchange crash over ? The Allianz Chief Economist was rather pessimistic “expect another 15% drop in the coming months”.

What about the energy price ? Will the increase linger ? The Allianz Insurance Oracle mentioned that while the energy inflation in France increased by “only” 7% thanks to the taxation shield, it increased by 200% in Italy… and it’s Summer time. Expect a rude awakening when comes the Fall … “and Winter is coming”, not just on Winterfell.

Sounds gloomy ? Well, Mr Subran tempered, “we are in a recession phase and sorting will be done” concerning the companies and business that had been sustained up till then. Good old Darwinism is back (perhaps) and if you have a solid company, hold on, the best is yet to come as another growth phase will follow.

Some thoughtful questions followed Mr Subran’s vibrant speech concerning the position of Europe regarding Russia which Ludovic Subran summed up as the “Iranisation” of Russia with its arsenal of financial blockades. How about our politics in Europe ? “After 2 years of COVID fighting, they are all tired, it’s human. They should have passed power to less exhausted team mates”. After 1 hr and 45 minutes of one man show, it was time for Ludovic to “drop the mike”.

But it was not over. On the seventh floor of the Novotel Monaco, the Monaco Economic Board had organized a cocktail for the members and extended the opportunity to have private talks with Ludovic Subran. Baccana Digital Consulting seized the chance ask Ludovic a few questions regarding Saudi Arabia, the United Arab Emirates, India and China and the game of influence in this booming part of the Asian world. Thank you Mr Subran !

This economic conference was a success. It is always a genuine pleasure to listen to Ludovic Subran whether you are a rookie or professional. Ludovic has that ability to make the most complex economic system understandable to a golden retriever. We just had to talk to a few attendees during the cocktail to sense that every person present fell under the charm of the speaker. Everybody left the conference room with notes to share with their team which says a lot. We will sure be back next year to listen to you Mr Subran. We took some notes for comparison too!

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While the Blue Fund is amazing, navigating the program can be quite complex. This is why working with a local experienced digital agency like Baccana Digital Consulting, who has built its reputation as an official partner of the Extended Monaco initiative, is beneficial to companies wanting to get real, tangible results.

Baccana’s approach is unique: strategic insight, technical expertise and knowledge of the Monégasque business world. That’s why businesses in Monaco choose Baccana Group over the others.

A proven track record of success with Blue Fund projects

For instance, YachtNeeds, an e-commerce marketplace for the yachting industry, benefited from Baccana’s expertise, resulting in the accelerated launch of its platform and €1.25 million in funding. You can learn more about the YachtNeeds success story here.

This is just one example of how Baccana tailors its approach to meet the specific needs of each client, ensuring they not only meet Blue Fund criteria but also exceed expectations in delivering innovative digital solutions.

Why was The Blud Fund created ?

The Blue Fund was established in 2019 in order to grow the digital economy of the principality and position Monaco as a global digital leader. The government aimed to push companies toward adopting new technologies like artificial intelligence, cloud computing, and cybersecurity solutions, to enhance productivity, innovation, customer experience, and overall business growth.

For a deeper understanding of Monaco’s vision and the role of digital transformation in the principality, watch this insightful video, where Baccana’s CEO, Chris Clavel, goes into more detail :

Expertise in Monaco’s digital ecosystem

Baccana’s deep understanding of Monaco’s unique business environment makes the consultancy uniquely positioned to help local businesses navigate the application process. From digital maturity self-assessments to compliance with governmental regulations, Baccana provides end-to-end support, helping companies position themselves as prime candidates for funding. For detailed information on Blue Fund eligibility criteria and the step-by-step process we guide you through, please explore more here.

Tailored solutions that drive real digital transformation

Not all digital projects are the same, and businesses need tailored solutions that align with their strategic goals. Baccana offers customized support across a range of digital services, including e-commerce, cloud hosting, cybersecurity, and AI-driven solutions.  Whether it’s developing custom web platforms, optimizing SEO, or implementing advanced security & compliance measures, Baccana ensures that businesses receive the full benefits of their Blue Fund financing.

Competitive advantage: Why choose Baccana Group?

While several digital agencies in Monaco offer assistance with Blue Fund applications, here’s what sets Baccana Group apart:

Full-service consultancy

From the initial assessment of digital maturity to ongoing post-launch support, Baccana offers a full-service consultancy. This means that every aspect of a Blue Fund project is handled with precision, reducing the risk of application rejection and maximizing the chances of success.

Strong partnerships and local knowledge

Baccana’s relationships with key players in Monaco’s digital ecosystem, including its official partnership with Monaco Cloud, provide clients with insider access to resources that other consultancies might lack. This local knowledge allows Baccana to tailor solutions specifically for businesses operating within the principality’s unique framework.

Proven results

Baccana’s expertise doesn’t just stop at securing funding—it extends to ensuring that each project achieves its desired outcome. Our approach guarantees that digital solutions are not just implemented but optimized for long-term success. Have a look at our extensive portfolio to grasp the range of various innovative digital solutions we have helped and guided our clients to create and sustain.

Frequently Asked Questions about the Blue Fund in Monaco and Baccana Group’s Role

1. What is the Blue Fund, and how can it benefit businesses in Monaco?

The Monaco Blue Fund is a key initiative within the Extended Monaco program, offering financial support for businesses wanting to improve their online presence. The fund can cover from 50% to 70% of digital project costs, enabling businesses to invest in critical areas like cybersécurité, internal digitization, and eCommerce platforms. Baccana Group helps companies in structuring and implementing projects that align with the Blue Fund’s goals.

2. What types of projects qualify for Blue Fund financing?

Eligible projects include those that focus on improving digital infrastructure, like boosting cybersécurité, integrating security compliance and data protection, and enhancing eCommerce capabilities. Projects involving Monaco Cloud migrations also qualify, as cloud services are essential for data management and compliance. Baccana Group provides end-to-end support for businesses applying to the Blue Fund, ensuring that projects meet the fund’s specific criteria.

3. How can Baccana Group help my business secure Blue Fund financing?

As a recognized partner of the Blue Fund in Monaco, Baccana Group can help businesses with the application process, from conducting the necessary digital maturity assessments to providing project planning. Baccana will make sure that your digital transformation goals aligns with the fund’s requirements.

4. Can businesses outside of the tech industry apply for Blue Fund support?

Yes, the Blue Fund is open to any company registered in Monaco, including those in non-tech sectors like retail or health services. Businesses that handle healthcare data, for example, can apply for funding to improve their data security and compliance systems. Baccana Group can assist with the technical aspects of these projects, helping ensure compliance with strict standards.

5. What is the role of Baccana Group in the digital transformation of Monaco businesses?

Baccana Group provides comprehensive digital transformation services, guiding businesses through the challenges of adopting new technologies. From enhancing eCommerce platforms to securing sensitive data, Baccana ensures that companies fully leverage the opportunities offered by the Blue Fund. Whether you need help with SEO, cybersecurity, or cloud migration, Baccana is a reliable partner for driving your business’s success. Explore more about Baccana’s services.

6. How does the Blue Fund contribute to the development of Monaco’s digital landscape?

The Monaco Blue Fund plays a crucial role in supporting Monaco’s position as a digital leader by funding projects that enhance cybersecurity, Monaco cloud hosting, the protection of sensitive data, and innovative eCommerce infrastructures. Baccana Group, through its partnership, helps local businesses navigate this landscape, ensuring they remain competitive.

Ready to take your digital transformation project seriously?

For Monaco-based businesses looking to stay ahead of the curve, digital transformation is no longer optional—it’s essential. With the Blue Fund offering significant financial support for digital projects, there’s no better time to act then now!

Partner with Baccana Group to ensure that your business not only secures funding but also achieves long-term success. From application to implementation. Contact us today for a free consultation to discuss your project.

The post Why Monaco businesses trust Baccana Group for Blue Fund success appeared first on Baccana Digital Consulting.

K&R Rail Engineering, a prominent company listed on the Mumbai Stock Exchange and headquartered in Hyderabad, India, proudly announces a significant milestone in its journey toward global expansion. The company has entered into a long-term agreement and contract with Baccana Digital Consulting, a distinguished business development and digital consulting firm based in Monaco.

The partnership between K&R Rail Engineering and Baccana Digital Consulting solidifies after an initial visit to Monaco in November 2023. During this visit, representatives from K&R Rail Engineering had the honor of meeting with key figures from the Monaco Economic Board and were graciously hosted by His Excellency, Didier Gamerdinger, the Ambassador of Monaco to India, at the esteemed and iconic Monaco Yacht Club.

This agreement marks a strategic collaboration aimed at leveraging the combined expertise and resources of both organizations to facilitate business development initiatives across Europe, Africa, and the MENA region. K&R Rail Engineering, with its extensive experience and proven track record in rail engineering and infrastructure projects, seeks to expand its footprint into new markets under the guidance and support of Baccana Digital Consulting.

Baccana Digital Consulting, renowned for its proficiency in business development strategies and digital consulting services, will provide invaluable assistance to K&R Rail Engineering in navigating the complexities of international markets. The scope of the contract encompasses a wide range of services, including business development assistance, digital consulting, and feasibility studies support.

Commenting on the partnership, Mr. KP Kalra, President of K&R Rail Engineering, expressed enthusiasm about the collaboration, stating, “We are thrilled to embark on this journey with Baccana Digital Consulting. Their expertise and global network will be instrumental in our efforts to expand our presence in key markets across Europe, Africa, and the MENA region.”

Mr. Chris Clavel, Founder and CEO of Baccana Digital Consulting, echoed Mr. Kalra’s sentiments, stating, “We are excited to partner with K&R Rail Engineering and support their ambitious growth objectives. Together, we are poised to drive innovation and create lasting impact in the sustainable rail engineering sector.”

The partnership between K&R Rail Engineering and Baccana Digital Consulting represents a testament to the spirit of collaboration and innovation driving both organizations between Monaco and India. With a shared vision for excellence and a commitment to delivering exceptional value to clients, they are poised to achieve new heights of environment-friendly success in the global railway engineering industry.

For media inquiries, please contact:

Baccana Digital Consulting
Email: cc@baccanagroup.com
Phone: +377 99 907 139

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India is a continent, 1.4 billion inhabitants (surpassing China), 6 times the size of France (and almost 1.5 million times Monaco!), 28 states, 780 different languages (though Hindi and English are widespread for interstate communication), the out-of-this-world figures could go on and on.

But to focus on our primary goal for this visit, the IT market, you will find 170,000 registered IT companies in India (450,000 in the US in comparison).
There are some 110 unicorns in India like the Polygon Blockchain for instance, and other big IT players like Zoho Office Suite or iProspect.
You also might know some very famous IT hubs like Bangalore, Kolkata, Hyderabad, Delhi … but do you know Chandigarh ?
Chandigarh is 3.5 hours by train away from New Delhi, at the North West of the Capital. It is the capital of Punjab state, home to 2.4 million people for the TriCity community (Chandigarh, Panchkula, Mohali). Created ex nihilo as the state capital, Chandigarh was designed by swiss-french architect Le Corbusier after the partition of the British Colony of India in 1947 which saw the birth of India, Pakistan and East Pakistan (now Bangladesh).

We first landed in the crowded, damp and vivid country capital, New Delhi. We were welcome the first night by a rammed meeting led by the popular Prime Minister Modhi, a meeting attended by an impressive, young, though ecstatic crowd. Our New Delhi stop was the opportunity to meet with fellow Foreign Trade Advisors in India.

Chris Clavel, Baccana Monaco CEO, and David Culot, Baccana Monaco CTO and consultant, met with expat entrepreneurs in the textile and railroad industries. These expats linked to the Indo French Chamber of Commerce and Industry shared with us their 13 years long experience of India which was a good start to our journey.

We then headed up by car to Chandigarh to meet with several IT teams… including Baccana Digital Technologies India LLC, incorporated in Chandigarh, the offshoot of our Monaco headquarters.

During our stay in Chandigarh, we took the time to meet and plan the future with our office manager, Aman, as well as with our humble and young development team, specialized in Ruby On Rails and Angular development, and organized some training sessions for them regarding communication procedures and new western technical requirements.

But Baccana Monaco was also appointed to make a lecture and lead a training session in another Indian IT company in Chandigarh counting up to 80 developers.
With almost 30 years of experience in the management of development teams, David Culot, a Silicon Valley veteran, took the stage for a 40 minutes’ session with acclaimed success.
How to deal with western clients, the power of saying “No, I have a better idea”, work on your code libraries, educate yourself, always improve your tech skills as well as your soft skills were some of the items covered.
The session was followed by questions and answers … questions that went on well after the session and out of the office at the employees’ cigarette’s break!

The Indian IT scene is fresh and friendly, polite and skilled, with plenty of smiles, humility and hidden soft skills that we had the pleasure of discovering.

During our stay in Chandigarh, I also got to meet with Web3 and Blockchain developers. To interact with these Blockchain companies was exhilarating. We openly talked about the Web3 trends (no, Blockchain and NFTs are not dead!) and I got to find out about their geographical markets, as well as the depth of the eclectic clients’ portfolios they were kind enough to disclose. Obviously, as one can expect, most of their customers are in the Emirates, but also as far as Australia, Singapore and the Philippines in fields as diverse as Metaverse gaming, Blockchain gambling or Blockchain trading.

Because business goes well with culture, one of our tech company hosts had the great idea to take us for dinner in the gardens of the former offices of Le Corbusier while he was designing and conjuring the new city of Chandigarh. A night out where the Punjabi spicy cuisine met the soft tunes of Edith Piaf and the bicycle ride of Yves Montand in a tropical garden…

As Chandigarh is situated at the feet of the western slopes of the Himalaya, we could not pass on the chance to follow our office manager Aman on a quick hop in the Himachal Pradesh State, where we took the Himalayan Expressway driving by colorful Hindu temples in the hills, sacred cows on the fast lane and cheeky roadside monkeys carrying their offsprings on their back while munching on fresh apples offered by sun tanned truck drivers on their way to Shimla or Dharamsala, the permanent residence of the Dalai Lama in exile in India.

After our Himalaya hop, it was time to go back to New Delhi by train. Aboard, we had the opportunity to meet with Chubi, a young and talented Bollywood movies’ critic on YouTube. She had been creating content for an Indian Movie Critic company for 7 years and decided to go on her own and take the long and curvy road of entrepreneurship.
It was a pleasure to talk about the Indian movie culture with Chubi (Who does not know Sharukh Khan or Slumdog Millionaire ?), as well as to discover her YouTube channel : Bollywood Dil Se… Because consulting and advising is our second nature, we gave her some tips regarding SEO, online marketing and digital strategy overall. Digital consulting never stops and has no frontiers, it was our pleasure to give and share …
Karma paid off as we arrived in the New Delhi train station. We don’t know how we could have found our driver in the hot and colorful chaos of the Delhi train station without the help of Chubi!

At the image of India, it was a dense and rich business trip. In Monaco we take pride of doing business in a human dimension. The human dimension of this short business journey surpassed everything Baccana Digital Consulting could have hoped for, durably strengthening the ties between our company in the Principality and our India counterparts.

Because we could not do it alone, we wanted to thank Mr Sumeet Anand and Mrs Payal Kanwar, of the Indo French Chamber of Commerce and Industry linked to the Monaco Economic Board, who kindly dedicated some time to us, and gave us some ropes to get in touch with local entrepreneurs.

We also want to thank the network of the French Foreign Trade Advisors in India with whom we had the pleasure to meet either virtually or in person in New Delhi (thank you Damien Berville). These unique encounters are priceless, some great business stories in the making have been started.

More is to come. I had the honor of being received by Son Excellence Mr Didier Gamerdinger before our business journey to India. In early 2024, an Indian Forum is planned by our Ambassador of Monaco to India. This forum will be the opportunity to talk about Baccana Digital Consulting experience with India as well as having some of our Indian counterparts visiting Monaco next year.

An Indian Mantra says that “friendship starts by walking seven steps together”, we took these seven steps with India and wish to continue this walk in Monaco in 2024.

Contact Baccana Digital Consulting for Digital Transition Services or Outsourcing Services

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Kookiejar of Sweden, Superyacht Supplies Ltd, and MC-CLIC, a Monaco-based drone operator, in collaboration with Baccana Digital Consulting, have achieved a successful pilot for a 5 Kilos drone delivery.

This maiden flight was completed from Fontvieille pier in Monaco to the SuperYacht M/Y Ocean Coral, managed by Ahoy Club.

The primary objective was to showcase how on-demand luxury goods delivery through drone services can effectively address logistical challenges while enhancing safety and sustainability thanks to electric powered drones.

The Eagle has landed on the Coral Ocean Superyacht !

The launch, which took place on September 30th 2023 during the Monaco Yacht Show at sunset, represented a significant milestone in the field of luxury deliveries from the shore to the sea. It was the inaugural instance of daily on-demand drone services for Superyachts stationed offshore, catering promptly to the urgent needs of Yacht owners here in Monaco but also abroad.

The drone delivery was swift, seamless and precise, including a luxury watch (Ralf tech), a bottle of Dom Perignon Champagne and caviar (Azure Caviar).

This inaugural drone delivery flight was witnessed by many local and foreign personalities and companies including Mr Guillaume Rose, Chief Executive Officer of the Monaco Economic Board and member of the National Council, Air Chateau company of Dubai, the Giraudi Group and Mr Florent Saez managing the Delovery company, as well as Mr Michel Bouquier of Monaco Private Label.

This project has empowered Kookiejar to access U-space services, collaborating with the Government of Monaco within the sovereign Airspace of Monaco with the Aviation Civile.

This successful collaboration has paved the way for broader on-demand drone delivery services, involving key stakeholders like the Maritime authorities of Monaco.

The cargo deliveries will operate between the Fontvieille Monaco center site on the west end of Monaco and are set to extend to three other installations along the Monaco coastline.

Looking ahead, Kookiejar and its consortium partners envision operating tens to hundreds of flights in the foreseeable future, delivering an array of luxury goods, various types of equipment, spare parts with Yachtneeds.com, and care packages to the Superyachts thanks to a revolutionary app in the making … made in Monaco !

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Web 3, Educative Video Gaming, cryptos and Metaverse… That was the program of the Web 3 talk at the MonacoTech incubator, organized by the French foreign trade advisors in Monaco.

This time, our dear friends from the MonacoBoost startup incubator hosted this event.

A conference attended by several dozens of business leaders and professionals, coming or not from the tech world.

They came from all horizons with one goal: to learn more about web 3, and the short and medium term opportunities it could bring.

In order to satiate the thirst for knowledge of the entrepreneurs present at this event, Baccana Digital Consulting was accompanied by the Mainbot team in duplex from Paris. With them, we presented our vision of metaverse through Educational Gaming.

Let’s review this successful morning talk of the French foreign trade advisors in Monaco :

What is web 3.0 ?

After arriving at the Monaco Boost incubator, the participants of this morning talk were given a real educational course on Web3.

Sylvain Odureau took the audience through an exciting journey of the 3dVerse. A great presentation of the Web 3, followed shortly after by Baccana Digital Consulting’s vision of the Metaverse.

It was good to remind everyone of the basics of web 3, because the approach to it is totally different from web 2.

Web 2 is essentially based on the exchanges of information between users, this is why social media has flourished since it arrived in the mid 2000.

Web 3 however, takes the whole thing into another dimension… quite literally ! This new generation of the web is focused on decentralization and transparency.

Web 3 is essentially executed through the blockchain. This means that any user can verify the information, and anyone on the network has permission to use the service. In other words, no authorization is required from a third party like in web 2.0.

A world of opportunities that is yet to be discovered. A path in which the principality of Monaco is willing to invest time and resources.

Mainbot x Baccana : Education through the metaverse

Chris CLAVEL and Baccana Digital Consulting brought their approach of Web 3 and the Metaverse: a world full of possibilities in which it is important to accompany the user.

To accompany the users, Baccana has chosen Educational Gaming, with the video game company Mainbot based in Paris.

After presenting their activity, Olivier Letscher, Boris Kesler, Fasano Nicolas Schoener, and Fabien Lomet took to the audience with an introduction on their Winkyverse, a world where knowledge has no limits!

If Web 1 was based on consulting information alone, Web 2 brought users the opportunity to exchange. The Web3 decentralizes the web.

It makes it a collaborative space in which users are free to explore, modify, and own in a totally transparent and autonomous way.

This is the model on which the Winkyverse is based: bringing knowledge in an interactive and playful way on a decentralized and secured space.

Mr Laurent Stéfanini, French ambassador in Monaco made it quite clear : the future of the principality revolves around new technology.

Monaco, despite being a small state, has always been able to seize opportunities and adapt to change while investing heavily in new technologies. This is evidenced by the 5g, or the sovereign cloud.

A Web 3 talk at the MonacoTech incubator rich in information that allowed the audience to learn more about the digital evolution of the web and the opportunities represented by metaverse and web 3.

Thanks again to Lionel Galfré from MonacoTech for his welcome.

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Remember that an NFT can be bought, resold, passed on, collected. Most commonly, the most widely cryptocurrency used in NFTs is Ethereum.

The service is intended to be didactic and complete with:

• NFT Strategy and Consulting : It is indeed essential to plan your marketing and communication strategy upstream and to adapt NFTs according to their use and the community they will reach.

• Visual creation & Development : The artists we work with are used to managing large-scale projects. Your NFT will be deployed on personalized smart contracts, created by us and adapted to each project. We can also manage existing works and digitize them in the most suitable format.

• Promotion & Launch : We are able to reach the communities targeted by the NFT (art, fashion, education, foundations, real estate, travel). Additionally, we seek to educate the public so that our clients can reach a wider audience.

Interesting impact NFT campaigns for brands

As we have brought to the attention of our readers over the past few months, many brands have already taken advantage of NFTs to rejuvenate, support and even completely renew their marketing and brand strategies. To cite just a few examples, the sale of NFT coupled with physical products (Nike), charitable operations (Foundations), contests (Louis Vuitton), gifts, customer rewards, community involvement, image benefits, all of which sure with substantial press coverage.

The fallout spreads out into the adjacent Metaverses. Remember that the Metaverses are virtual and parallel worlds in which many brands open showrooms, organize commercial events (such as a Fashion Week organized by Tommy Hilfiger), cultural or charitable events, in a largely gamified environment for the most part.

Does developing an NFT strategy make sense for your brand ?

This is where our advisory and strategy services come in. We cover with you the following points to assess your Web3 maturity:

• Boost and rejuvenate your brand : Are you looking to strengthen ties with your customers, business partners, and employees?  Are you in the process of creating new relationships with your brand and your company ? Are you already targeting a young clientele ? How ?

• New customers and new income : Going for the crypto sphere (young Generation Z and Millennials, with significant purchasing power and a strong community spirit) means developing new income by winning over new customers. Are you thinking about it ?

• A matter of increased visibility : The Web3, the Metaverse and NFTs are topics that make the buzz. But have you considered attracting the attention of the media, your community and your possible prospects on the various social networks on this subject?

• Become a company or a brand that puts innovation forward : Taking your first steps in the lands of Web3 and NFTs means injecting a dynamic of innovation into the ranks of your internal teams, whether in the Product, Communication or Marketing departments. To take this step is to broaden the horizon of your teams.

We launch our first NFT client in the art trade

Between all the Web3, NFT and Metaverse subjects that we have in the making in Monaco and elsewhere, we helped our client Denis Ribas to make his NFT debut. Denis is an internationally renowned painter, who was also looking to explore new modern ways to make his art better known.

With him, we have defined an evolving strategy for creating NFTs by collections that will enhance his Opensea profile over time.

This painter who paints only outdoors with brushes and oil paint, has embarked on the digitization of some of his works in order to invest a sphere that is distant to him and yet so close when you take into account his energy and his openness to the world.

We are really honored that he is the first to dabble in blockchain from our offices in Monaco. To discover his first NFTs from his nascent collection on Opensea, we invite you to follow this link : Denis Ribas’ Colection on Opensea

Baccana supports you in your NFT projects, a foreplay of the metaverse

Baccana Digital Consulting initiated, in early 2021, research and learning on NFT projects and NFT sales that took us to Dubai, Paris, Florence with many speakers and artists from South Korea, Poland, from Estonia or the USA, in fields as diverse as gambling, art, fashion or real estate.

Thanks to these collaborations and our expertise in these verticals in Web1 then Web2 for more than 20 years, our team can guide you at every stage of your Web3 project:

• Strategic advice based on your brand or product issue
• Digitization in the format of your products or selection, management of artists and creations for your NFTs
• Minting NFTs in the appropriate Blockchain
• Marketing and communication strategy for your NFT operation
• Finally, through our public and private interventions in the Principality and abroad, we proceed to popularize the world of NFTs and blockchain while participating in the education of your community in NFTs.

Ready to play ? Contact-us.

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