What we have done
About this project
ATA Engineering Products Ltd has been in business for more than 60 years, and is nowadays a leading supplier of high-quality aerospace tooling, and industrial equipment to the UK’s aviation and manufacturing industries, backed by expert support and fast delivery.
As the business restructured in 2021, it was in dire need of a complete overhaul, as traffic was dwindling, and its large printed catalogs no longer meeting the needs of its many clients.
Baccana Digital Consulting developed the new e-commerce platform with a focus of web performance, and search engine optimization. As recently as May 2025, our team of data experts streamlined the Woocommerce product databases to include all suppliers (even those without online catalogs). We also took this opportunity to expand the database and provide more metadata as customers need to know all the fine details for efficient ordering.
Thanks to their improved optimized e-commerce platform, and a combination of SEO, Web Performance, Netlinking and organic marketing programs, ATA Engineering is back on top, and has more than doubled its organic traffic in the last 3 months.
ATA Engineering needed to fix its website, weighed down by low performance and a lack of e-commerce capabilities…
The result
