Twelve years in Monaco, roots in San Francisco
Baccana Digital Consulting has been based in Monaco for twelve years. Its story starts earlier, in San Francisco in the 1990s, and core members of the team now count about thirty years in the web industry. Chris Clavel explains that the team came back to Monaco because the Principality’s cosmopolitan, business-friendly environment matches the way it works.
What Baccana does
Baccana covers digital transformation from end to end. The interview lists tailored digital strategy, SEO, SEM and AEO (a brand’s visibility in AI-driven search), social media management, content marketing and website development, as well as e-commerce, data analytics and performance optimisation. The aim: a solid online presence and results that can be measured.
The offer has followed the industry: websites and e-commerce first, then online visibility, which now also depends on artificial intelligence. Baccana also builds virtual reality experiences, such as those created for the Oceanographic Museum of Monaco, and acts as prime contractor on large projects that restructure a company’s digital architecture. Its priority today is bringing AI into companies’ internal processes.
Who Baccana works with
In Monaco and along the French Riviera, clients range from small and medium-sized businesses to larger groups, in luxury, hospitality, healthcare, finance, real estate, retail, legal services, cosmetics and yachting. Abroad, Baccana works with companies in Europe, the United States, the Middle East and Africa, from multinationals to SMEs, in sectors such as construction, aviation, tourism and entertainment, and even with vineyards in California. Chris Clavel says this variety is what the team enjoys most.
Listening first
The approach starts with listening to clients. Chris Clavel names three assets.
- Spotting weak signals: what a company has not seen, has not said, or is missing, its blind spots.
- Digital intelligence: the team adopts new technologies early, and Joel Blesson field-tests them for the benefit of clients.
- Integration: bringing those technologies, AI included, into everyday operations, where Théo Clavel shares know-how with an empathetic approach.
Why Monaco, and why the Chamber of Commerce
Chris Clavel presents his return to Monaco as a homecoming, after time in the United States, England, Wales and Brazil. Joining the Monaco Chamber of Commerce was his first step, and he calls it “the best business decision I have made in Monaco”. The Chamber speeds up local integration, hosts foreign entrepreneurs and organises economic missions abroad. He has taken part in fifteen of them, and sees them as worthwhile for recognition, for business and for the bonds they build with other entrepreneurs in Monaco.
With clients and prospects in Africa, Baccana also joined the Monaco-Africa Entrepreneurs Club (CEMA). It is an official partner of Monaco Cloud and of Extended Monaco, two initiatives that strengthen the Principality’s digital foundations.
AI that serves people
Baccana’s focus is moving AI from discussion to practice inside business processes. Chris Clavel’s view is that AI should serve people rather than replace them: business is built by people reaching agreements with other people. Baccana wants to promote good AI practice that benefits employees, first in the Principality and then further afield. The team keeps testing new technologies itself before offering them to clients.
In the interview, he also named the Chamber’s economic delegation to Hong Kong, Macao and Shenzhen (November 2026) as a first objective, presented as a second visit to the region in three months and a chance to build on contacts made in the summer. His reminder: in business, it takes time and patience.
Read the interview
FAQ
Director of Baccana Digital Consulting, a digital entrepreneur, an active member of the Monaco Chamber of Commerce, and a Conseiller du Commerce Extérieur de la France (French Foreign Trade Advisor).
Digital transformation strategy, SEO, SEM and AEO, social media, content marketing, website and e-commerce development, data analytics and AI integration.
Twelve years, with roots in San Francisco in the 1990s.
In the interview, AEO is described as a brand’s visibility in AI-driven search.
On the Monaco-Matin website, published on 26 October 2026, in English.
