Monaco Chamber of Commerce in Macao: Chris Clavel on TV Monaco

Chris Clavel talking with a Macao businessman. Screenshot from the L’Actu report, TV Monaco, 9 November 2026. © TV Monaco

On 9 November 2026, L’Actu, the news programme of TV Monaco, covered the mission of the Monaco Chamber of Commerce to China, with Macao, “the Las Vegas of Asia”, as its second stop.

On the heels of its fruitful mission to Hong Kong, the Monaco delegation signed a partnership agreement there with the Macao Chamber of Commerce, “a rapprochement that could open up new prospects for Monaco companies”. A strategic hub in Asia’s economy, famous for its casinos and luxury tourism, Macao quickly revealed a parallel with the Principality.

Chris Clavel, Director of Baccana Digital Consulting and an active member of the Chamber for over a decade, continued the mission alongside the delegation. In his element as an expert consultant in international business development, he also took the opportunity to introduce his clients, in order to find them sometimes unexpected opportunities with local companies.

From the partnership agreement signed in Macao to the concrete leads discussed on the ground, TV Monaco looks back at the highlights of this stage of the mission.

After Hong Kong, the Monaco Chamber of Commerce forges ties with Macao

After Hong Kong, the delegation of the Monaco Chamber of Commerce makes a stop in Macao, where a partnership agreement has just been signed with the Macao Chamber of Commerce. The report stresses it: “once again after Hong Kong”, a partnership agreement is concluded between the two institutions.

▶ Watch this part (8:06)

Macao and Monaco: luxury at the heart of the game

Nicknamed “the Las Vegas of Asia”, Macao is famous for its casinos and luxury tourism, a parallel the report draws with Monaco, both being world-famous for their gaming industry and luxury tourism. An opportunity for the Chamber of Commerce to highlight these synergies, and to present its strengths to the Monaco delegation.

▶ Watch this part (9:50)

Chris Clavel on mission for his clients and partners

For Chris Clavel, the Chamber of Commerce’s missions open up new prospects not only for his digital agency, but also for his many Monaco clients and partners, as one of his meetings during the Macao stage shows: “I have clients in chocolate. Then I met someone there who works with the Galaxy Casino, who is looking precisely for new products, new chocolatiers. So I have a good client on the Côte d’Azur that I’ll talk to about it, because maybe, you never know, it could bring them to Macao.”

▶ Watch this part (10:31)

The delegation completed its marathon with a final stop in Shenzhen, nicknamed “the Chinese Silicon Valley”, with a visit to Huawei’s facilities. As a reminder, in 2019 the Principality of Monaco became the first country in Europe to be fully covered by a 5G mobile network, in partnership with the Chinese telecommunications giant based in Shenzhen and the local operator Monaco Telecom.

▶ Watch this part (11:13)

Economic development, partnership agreements, state visits: Monaco strengthens its relationship with China

Monaco’s Ambassador to China, Marie-Pascale Boisson, looks back at the good relations between the two countries, with a reminder of the state visits: Prince Albert II in China in September 2018, then Xi Jinping in Monaco on 24 March 2019.

▶ Watch this part (12:02)

Watch the report

The full report is available on the TV Monaco YouTube channel. It is in French.

FAQ

Director of Baccana Digital Consulting, a digital entrepreneur and an active member of the Monaco Chamber of Commerce.

A partnership agreement between the Monaco Chamber of Commerce and the Macao Chamber of Commerce.

A visit to Huawei’s facilities, in what the report calls the Chinese Silicon Valley.

Macao, then Shenzhen, the last day of the mission.

On the TV Monaco YouTube channel, in L’Actu of 9 November 2026. It is in French.

About Baccana

Baccana Digital Consulting supports organisations with business and digital transformation strategy, SEO and AEO, and artificial intelligence.

Monaco-Matin on Baccana Digital Consulting: guiding companies through digital transformation

Twelve years in Monaco, roots in San Francisco

Baccana Digital Consulting has been based in Monaco for twelve years. Its story starts earlier, in San Francisco in the 1990s, and core members of the team now count about thirty years in the web industry. Chris Clavel explains that the team came back to Monaco because the Principality’s cosmopolitan, business-friendly environment matches the way it works.

What Baccana does

Baccana covers digital transformation from end to end. The interview lists tailored digital strategy, SEO, SEM and AEO (a brand’s visibility in AI-driven search), social media management, content marketing and website development, as well as e-commerce, data analytics and performance optimisation. The aim: a solid online presence and results that can be measured.

The offer has followed the industry: websites and e-commerce first, then online visibility, which now also depends on artificial intelligence. Baccana also builds virtual reality experiences, such as those created for the Oceanographic Museum of Monaco, and acts as prime contractor on large projects that restructure a company’s digital architecture. Its priority today is bringing AI into companies’ internal processes.

Who Baccana works with

In Monaco and along the French Riviera, clients range from small and medium-sized businesses to larger groups, in luxury, hospitality, healthcare, finance, real estate, retail, legal services, cosmetics and yachting. Abroad, Baccana works with companies in Europe, the United States, the Middle East and Africa, from multinationals to SMEs, in sectors such as construction, aviation, tourism and entertainment, and even with vineyards in California. Chris Clavel says this variety is what the team enjoys most.

Listening first

The approach starts with listening to clients. Chris Clavel names three assets.

  1. Spotting weak signals: what a company has not seen, has not said, or is missing, its blind spots.
  2. Digital intelligence: the team adopts new technologies early, and Joel Blesson field-tests them for the benefit of clients.
  3. Integration: bringing those technologies, AI included, into everyday operations, where Théo Clavel shares know-how with an empathetic approach.

Why Monaco, and why the Chamber of Commerce

Chris Clavel presents his return to Monaco as a homecoming, after time in the United States, England, Wales and Brazil. Joining the Monaco Chamber of Commerce was his first step, and he calls it “the best business decision I have made in Monaco”. The Chamber speeds up local integration, hosts foreign entrepreneurs and organises economic missions abroad. He has taken part in fifteen of them, and sees them as worthwhile for recognition, for business and for the bonds they build with other entrepreneurs in Monaco.

With clients and prospects in Africa, Baccana also joined the Monaco-Africa Entrepreneurs Club (CEMA). It is an official partner of Monaco Cloud and of Extended Monaco, two initiatives that strengthen the Principality’s digital foundations.

AI that serves people

Baccana’s focus is moving AI from discussion to practice inside business processes. Chris Clavel’s view is that AI should serve people rather than replace them: business is built by people reaching agreements with other people. Baccana wants to promote good AI practice that benefits employees, first in the Principality and then further afield. The team keeps testing new technologies itself before offering them to clients.

In the interview, he also named the Chamber’s economic delegation to Hong Kong, Macao and Shenzhen (November 2026) as a first objective, presented as a second visit to the region in three months and a chance to build on contacts made in the summer. His reminder: in business, it takes time and patience.

Read the interview

The full interview is on the Monaco-Matin website, in English. Source: Monaco-Matin, 26 October 2026.

FAQ

Director of Baccana Digital Consulting, a digital entrepreneur, an active member of the Monaco Chamber of Commerce, and a Conseiller du Commerce Extérieur de la France (French Foreign Trade Advisor).

Digital transformation strategy, SEO, SEM and AEO, social media, content marketing, website and e-commerce development, data analytics and AI integration.

Twelve years, with roots in San Francisco in the 1990s.

In the interview, AEO is described as a brand’s visibility in AI-driven search.

On the Monaco-Matin website, published on 26 October 2026, in English.

About Baccana

Baccana Digital Consulting is based in Monaco and supports organisations with business and digital transformation strategy, SEO and AEO, and artificial intelligence.